Digital PR

Unlock your online potential with coverage and backlinks from the press, driving exposure, building brand awareness and increasing organic rankings

Digital PR
Digital PR with Brick

Digital PR with Brick

Combining media coverage with our SEO-first approach to promote real, organic growth

At Brick, we understand that building backlinks doesn’t stop with directory listing and content marketing. Our bespoke Digital PR services offer a “next level” approach to link building, presenting high-end, mainstream media partners with newsworthy content and key insights into your industry.

We’ll explore the landscape, using SEO strategies to conduct extensive research into the most lucrative trending topics in your industry, before planning a roadmap that outlines the best course of action we can take. With a plan in place, our researchers will explore headline-worthy areas of interest, building statistics and stories – both proactive and reactive – that resonate with some of our most noteworthy media partners. We’re proud to have landed coverage in the household names of regional and national news websites, as well as highly-regarded digital publications like Reuters and Auto Express.

With Digital PR, you can strengthen your online presence to become the trusted voice of authority within your industry, known for your expert knowledge and valuable insights.

Innovative Digital PR Campaigns

As an expert team we know that there is no ‘one size fits all’ approach  to Digital PR. Which is why we always consider a wide range of campaign types and find the right one to suit your brand, landing you in the publications that matter to your industry.

Digital PR Success Stories

We celebrate our client’s success and get excited when we see our SEO, PPC, and Digital PR clients grow their team, expand their premises, or hit a big sales milestone. That’s why we’re always looking for new ways to drive growth for our clients by harnessing the power of search marketing.

Our Digital PR Process

From innovative idea generation through to press coverage, your goals are front-of-mind
1

Understanding Your Business

As always, our first port of call is discovery. We’ll begin by gaining an understanding of your unique business and its goals, exploring how your SEO performance could benefit most from a Digital PR campaign, and making sure we take the best approach for you.

2

Analysis and Planning

Our planning begins with a deep dive into historic PR campaigns in your industry; what works, what doesn’t, what’s not been done before and why. From there, we’ll identify the most lucrative seasonal topics and trending “threads” to pull from.

 

3

Campaign Creation

Our experts will source and analyse any data, develop interactive tools or interview your C-suite staff or perform whatever tasks needed to generate the content for your campaign. Some larger campaigns can take time to create, so we make sure to keep you updated every step of the way.

4

Prospecting

Once your campaign is ready, we’ll pull together the most relevant publications and journalists to share your story with. As you might expect, we have an impressive “black book” of media contacts at Brick, but we’re always seeking new relationships, and so every campaign includes the discovery of new valuable partnerships.

5

Communication

We don’t use dry, unimaginative email templates at Brick Digital. We’ve invested time and energy into making your campaign the best it can be, so it deserves nothing less the best pitch. Our highly personalised emails ensure our communications stand out in the inboxes of journalists, begging to be read.

 

6

Tracking and Reporting

Finally, we track your campaign across the internet making sure to take note of any placements and their referral traffic. Finally, we’ll share our results with you, along with an analysis of the impact our work has had on your organic rankings.

More Than Just Coverage

Delivering the Digital PR results that make a difference to your business

Brand Awareness
Brand Awareness
Boost your brand and become a household name
Backlinks
Backlinks
Generate strong backlinks relevant to your brand and industry
Authority Building
Authority Building
Grow your reputation as a leading voice in your field
Relevant Readers
Relevant Readers
Attract and hold the attention of millions of relevant readers
Accurate Tracking
Accurate Tracking
Track your progress and impact at every step
Working With Brick

Digital PR – Delivered differently

SEO-first Approach
Our in-house SEO expertise means that all of our Digital PR campaigns serve a dual purpose; to gain the brand awareness and authority that a standard PR campaign would, but also to drive SEO results upward. This makes them a powerful ally for any on-site changes you’re also facilitating through us
A Collaborative Approach
We may be experts in publicity, but you are the experts of your business – and we want to make the most of this. We’ll work with you to learn the intricacies of your industry, and we’re more than happy to communicate with stakeholders to generate the best content for the press.
Relationship Building
We work tirelessly to nurture relationships with both new and existing media partners on your behalf, so that your brand is at the forefront of their minds when they’re creating other stories relating to your industry. Eventually, they’ll come to us when they need expert insights for their latest articles.
Work directly with experts
Since we weren’t founded from a traditional agency background, we don’t see why there should be a layer of client services between our clients and the expert team doing the work. Which is why we’ve removed that layer so that at every stage of your campaign you can speak to the people who are actively involved in delivering your Digital PR campaigns.

Digital PR FAQS

What is Digital PR?
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Digital PR is all about building connections with people who can build awareness of your brand. This usually means sharing relevant, interesting stories on your industry with journalists, bloggers, and writers. The aim is to get your brand mentioned and linked in their content, which helps boost your website’s authority and brings in more organic traffic.
What makes Brick Digital different from other Digital PR agencies?
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We are a search specialist agency, meaning we have an in-depth understanding of what it takes to gain impressive backlinks that not only look great, but also have a positive impact on your SEO. What’s more, we’re well-versed in generating meaningful content that will position you as an unrivalled expert in your industry. There’s no guesswork in our ideation process, as campaigns are based on deep research into trending media topics and an understanding of what works best for your industry. We’ll work as closely with you as you like to achieve your goals, and we’re not afraid to try something new or different to break the mould.
How do you report, and how often?
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Each month, you’ll receive a report outlining the coverage we’ve achieved and the impact it’s had on SEO. While this works well as a “snapshot” of results, we also hold a catch-up call to share ideas and progress updates, as well as highlight our successes. We don’t try to mask or shy away from any difficulties we face, so we’ll also feed back any challenges we encounter, as well as the steps we plan to take to overcome them. We believe communications should be simple, and that “too many cooks spoil the broth” – you’ll always have direct access to a single point of contact – the same person each time – to voice your questions, ideas and any other details you’d like to share with us.
What’s the difference between “traditional” and Digital PR?
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The main difference between traditional and Digital PR lies in how and where the stories are told. Traditional PR focuses on getting coverage in newspapers, magazines, TV, and radio. Digital PR, on the other hand, takes this process online. It’s about connecting with online publications to get your brand featured on websites, social media, and other digital platforms. While both aim to build your brand’s reputation, Digital PR also focuses on improving your SEO, boosting your website’s authority and increasing traffic through backlinks and mentions.It’s worth noting that, while we don’t focus on it, we don’t automatically turn down opportunities to receive coverage in print.
From start to finish, how long does a Digital PR campaign run for?
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This depends entirely on the type of campaign work we’re doing! If it’s a fast, reactive piece of content off the back of a breaking news story, the bulk of the initial work could be over within two to three days. Thought leadership content may be turned around in the space of a month, while larger, data-driven campaigns can take two to three months to complete. We’ll always share our estimated timelines with you, so you know what to expect and when to expect it.
Will Digital PR help my search engine rankings improve?
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Digital PR can positively impact your SEO, but rankings depend on various factors. We work to earn high-quality backlinks and increase your online visibility, which can contribute to improved rankings over time.
Can you guarantee media coverage?
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While we work hard to secure coverage, we can’t guarantee specific placements. We can place your content in front of the journalists in the best ways we know, but the decision to publish is ultimately up to the outlets. That being said, we enjoy healthy relationships with our media partners and present our pitches with the utmost confidence.
What areas of public relations are not covered in your services?
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At this moment in time, we’re not equipped to handle your social media accounts, nor work with social media influencers. While we are happy to share planned company updates of a positive nature, we’re not able to assist with reputation management where negative press is concerned.
Do you offer retainer packages?
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Yes, we offer both project-based and retainer packages, allowing for ongoing support and sustained PR efforts.
What do you need from me to get started?
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We’ll need information about your brand, your goals, any previous PR efforts, and access to relevant assets like tone of voice documents and branding materials. From time to time, we may ask to speak with members of your c-suite (for campaigns around expert opinions), and we may ask you to share data you’ve collected for the purpose of campaigns.

Ready to build your business with Digital PR?

Let’s get talking today.
Contact Arrow

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