Local SEO

Become the go-to business in your target locations with expert Local SEO

Local SEO
Trusted by Clients, Proven by Reviews

What is Local SEO?

We’re a specialist SEO agency delivering real revenue growth for ambitious companies

If you want to become the go-to business in your local area, reaching the top of local Google search results is a key step toward success. This might sound like a daunting task, but don’t worry—at Brick Digital, we’re here to make it happen.
When it comes to local SEO, our focus is on helping companies of all sizes rank for their products and services in their specific local markets, as well as any other target areas you want to reach. Whether you’re an independent business owner aiming to be the top result when someone Googles “Car mechanics in London” or you operate a business with multiple locations across the country, we’ve got you covered.
We understand that local SEO is about more than just visibility. It’s also important to be relevant, and resonate with your target audience in each specific area. That’s why we tailor our approach to meet the unique needs of your business, whether you have one office or dozens across the nation. Our localised SEO strategies are designed to enhance your presence in each location, ensuring that potential customers find you first..
Whether you’re looking to rise the ranks of the local market around a single location or need a more complete strategy to boost visibility for multiple branches, we’d love to be your partner in making it happen. Let us help you rise to the top of local search results and become the household name your business deserves to be.

Local SEO Case Studies

Our latest Local SEO success stories

Our Local SEO Service

01

Local SEO Strategy

We know that every local business is unique, and that’s why every new client starts with the same blank slate. We develop a brand new strategy for every Local SEO client we work with, taking into account your individual needs and business goals, meaning we can produce the results that matter the most to you.

02

Location-Specific Keyword Research

Using our industry-leading SEO tools, we uncover the specific keywords and phrases local residents use to find things in their area, making sure our efforts are focussed on driving the most relevant, ready-to-buy local customers to your digital doorstep.

03

Technical SEO & Development

We have extensive experience working on the most used website platforms, which means we’re ready and able to manage all your technical SEO areas, as well as planning, overseeing and facilitating developments. We cover all bases, giving you room to breathe and time to focus on other areas of the business.

04

On-page SEO

We handle all on-site SEO activities, so you don’t have to. Depending on your specific needs, this might include writing and optimising your website’s content. Of course, we’ll do so in a way that ensures your content speaks to your intended audience with just the right tone, character, idioms and sentiment.

05

Local Link-Building & PR

Beyond your websites, you’ll benefit from exceptional link building and digital PR services, making sure your name appears in reputable local publications. We’ll also seek out coverage in niche-relevant websites, all with the aim of your brand reaching the right audience, in the right regions, who are most likely to take interest in your business.

 

06

Google Business Listings

There’s no two ways about it, Google Business Listings are the life-blood of local businesses. As your agency, we’ll optimise every part of your Google Business Listings to ensure your name appears as much as possible in map results when someone in your area searches for products and services which you provide.

07

Regular Reporting

You’ll receive monthly reports from us that outline your website’s performance, and we’re always on-hand to discuss progress and strategies. Communication is key, and we want to make sure you always know what’s happening, and never feel left out in the dark.

 

08

Conversion & Performance Tracking

We’ll set up conversion tracking throughout your websites, which will allow you to see the impact of your local SEO. Don’t worry, we’ll share this information with you in an easy-to-digest tracking dashboard that’s set up by us, specifically for you – meaning you’ll only see the data you want to see.

Build your business Locally with SEO

Gain more than just exposure in the local search results
Sales Growth
Sales Growth
Elevate your business growth by driving new local customers
Quality Leads
Quality Leads
Drive highly relevant local customers to your website – generating quality leads
Sustainable Growth
Sustainable Growth
Establishing a local presence online sets the stage for sustainable growth
Brand Awareness
Brand Awareness
Whether locally or globally, we make your brand seen in search

The Brick Approach to Local SEO

1

Understanding Your Business

Every local SEO campaign we run begins with a “no-stone-unturned” deep dive of your business model and industry, as well as building an in-depth understanding of your unique business goals and needs. We’ll also identify the wants and needs of local consumers, so that we know how to get you speaking their language and appealing to their tastes.

2

Audit & Roadmapping

We audit everything about your website, competitor strategies and popular SEO practices of your industry. Then, we form our SEO blueprints that will see you outperform competitors – both local and in other regions – and garner the results you want. From here we set out a roadmap of activities for 3-6 month periods, giving you a strong foundation to build from.

3

Implementation

Light, camera, action! We’ll implement all areas of our SEO plans, including on-site technical SEO fixes, updates to Google Business listings, content optimisation and new content creation. Off-site, we’ll engage in regionalised link-building and digital PR, whilst working closely with your team to implement the strategy.

4

Tracking & Analytics

There’s no guesswork in our work. We maintain accurate website performance and conversion tracking, monitoring the impact of our SEO approaches, tracking progress, and making informed decisions on what comes next. You’ll receive regular, detailed reports that outline your website’s performance.

5

Strategy Review

Our quarterly reviews ensure your bespoke SEO strategies are leading you to the results you need, adjusting our approach and course, as needed, with the changing tides of SEO. As a valued client, you’ll be involved every step of the way.

6

Further Growth

We’ve achieved our goals, but why stop there? We’ll set out new roadmaps for growth, whether that’s targeting more areas of the website, building out to neighbouring geographic regions or looking into any new opportunities discovered whilst implementing our SEO methods – all part of our proactive approach to SEO growth.

FAQs

What is Local SEO, and why is it important for my business?
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Local SEO focuses on optimising your online presence to increase visibility in local search results, especially for searches with geographic intent. It’s essential for businesses that serve specific locations, as it helps attract more local customers who are searching for the products or services you offer in your area.
How does Local SEO differ from regular SEO?
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While regular SEO aims to improve your website’s visibility on a national or global scale, Local SEO targets search queries with a local intent. It involves strategies like optimising your Google Business Listing, building local citations, and targeting location-specific keywords to get your business ranking highly in local searches.
Can you help optimise my Google Business Listing?
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Absolutely! We understand that Google Business Listings provide a solid foundation for local businesses. We’ll optimise every aspect of your listing, from your business description to photos and reviews, to help your business stand out in local map results and attract more customers.
What kind of businesses can benefit from Local SEO?
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Local SEO is beneficial for any business that has a physical location or serves a specific geographic area. Whether you operate a single location or multiple branches, Local SEO can help you attract more customers from your target areas.
How do you measure the success of a Local SEO campaign?
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Success is measured through various key performance indicators (KPIs), such as improvements in local search rankings, increased website traffic from local searches, and the number of leads or sales generated from local customers. We provide regular reports that track these metrics and show how our strategies are impacting your business.
How long does it take to see results from Local SEO?
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SEO is an ongoing process, but it typically takes 3 to 6 months to start seeing improvements in your local search rankings and traffic. However, the timeline can vary based on your business’s current online presence, the competitiveness of your market, and the SEO strategies we implement for you

Our other SEO Services

More than a simple checklist, great SEO Audits set the foundation for great SEO strategies. Our comprehensive audits cover not just your website, but competitor sites too. We review competitor SEO strategies as well as industry search landscapes, letting our experts plot a tactical approach that drives real results.
SEO Audits
Identifying the types of links, the number required, and building a content marketing strategy to earn them is all part of our service. All the while keeping your SEO growth goals at the forefront.
Link Building
Ranking across different countries in different languages is vital for any business wanting to expand and maintain a global presence, and requires an expert approach for SEO to be successful. Our team offers localisation strategies to push your business to the next level, in both existing territories and new ones.
International SEO
SEO Consulting provides expert advice and strategic guidance to optimise your online presence. We empower internal teams by delivering a detailed audit and tailored SEO strategy. From there, we’ll support your team with execution, ensuring they have what they need to succeed.
SEO Consultancy
We’re ready to rank eCommerce sites, no matter what platform they’re built on. Sell more online with innovative, strategic approaches to our SEO that will beat out the competition and put your products in prime positions.
eCommerce SEO
Gaining press coverage for your business using innovative content campaigns based on topical and seasonal events with a focus on securing authoritative mentions and backlinks.
Digital PR

Ready to build your business with Local SEO?

Let’s get talking today.
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