Link Building

Link Building is, first and foremost, an integral part of your off-page SEO. More than that, however, it’s also a means to build connections with industry-relevant media partners who can grow awareness of your brand. This usually means sharing relevant, interesting and informative articles around your industry with journalists, bloggers, and writers. The aim is to get your brand mentioned and linked on their websites, helping to boost your own site’s authority and bringing in more organic traffic.

We are a search specialist agency equipped with in-depth understanding of what it takes to gain impressive backlinks that not only look great, but also have a positive impact on your SEO. We’re also adept at producing meaningful content that positions you as an unrivalled expert in your industry – perfect for matching Google’s EEAT criteria. Campaigns are based on deep, continual research into trending media topics and an understanding of what works best for your industry. We’ll work as closely with you as you like to achieve your goals, and we’re not afraid to try something new or different to break the mould and achieve success.

Each month, you’ll receive a report outlining the coverage we’ve achieved and the impact it’s had on SEO. While this works well as a “snapshot” of results, we also hold a catch-up call to share ideas and progress updates, as well as highlight our successes. We believe communications should be simple, and that “too many cooks spoil the broth” – you’ll always have direct access to a single point of contact – the same person each time – to voice your questions, ideas and any other details you’d like to share with us.

The difference mostly lies in their primary goals and methods. Link Building aims to acquire links from other websites to improve your website’s authority and search engine rankings. It’s a targeted effort, focusing on securing dofollow links from relevant and high-authority sites to boost SEODigital PR goes a little further, but it’s also a more complex process that focuses on gaining coverage to enhance your brand’s visibility and reputation. While it also benefits your SEO through backlinks, Digital PR is more focused on creating buzz, building relationships with journalists, and getting your brand featured in high-profile digital publications. Both strategies are viable for most businesses, but Digital PR offers a broader approach to online visibility, while Link Building is a more fast-paced, specific and SEO-driven tactic.It’s worth noting that, while we don’t focus on it, we don’t automatically turn down opportunities to receive coverage in print.

Link building itself is a non-exhaustive process, and we’ll build links to your site for as long as we can. In terms of the life-span of individual pieces, it depends on the type of link building we’re doing. If it’s a fast, reactive piece of content off the back of a breaking news story, you might see links appearing within two to three days. Most articles we run generate results over the course of a month, but in some cases we might look to expand on a particular topic if it’s proving of interest to our media partners. We tend to send out fresh content each month, targeting both new and existing media partners.

Absolutely! Link Building can positively impact your SEO, but rankings depend on various factors. We work to earn high-quality backlinks and increase your online visibility, which can contribute to improved rankings over time.

While we work hard to secure coverage, we can’t guarantee specific placements. We can place your content in front of the journalists in the best ways we know, but the decision to publish is ultimately up to the outlets. That being said, we enjoy healthy relationships with our media partners and present our pitches with the utmost confidence.

At this moment in time, we’re not equipped to handle your social media accounts, nor work with social media influencers. While we are happy to share planned company updates of a positive nature, we’re not able to assist with reputation management where negative press is concerned.

Yes, we offer both project-based and retainer packages, allowing for ongoing support and sustained PR efforts.

We’ll need information about your brand, your goals, any previous PR efforts, and access to relevant assets like tone of voice documents and branding materials. From time to time, we may ask to speak with members of your c-suite (for campaigns around expert opinions), and we may ask you to share data you’ve collected for the purpose of campaigns.