SEO Audits

The cornerstone of every great SEO strategy

SEO Audits
Trusted by Clients, Proven by Reviews

SEO Audits from Brick

Audits that do more than just diagnose SEO issues

At Brick Digital, we understand that audits are one of the most important aspects of an SEO campaign, and should offer more than just a brief review of your website and checklist of actions. Because of this, we endeavour to take things further.

Our audits double up as detailed strategy documents, explaining all of our research and thoughts before setting out an action plan for implementing the strategy we have created. We don’t just stop at auditing your website, either; we’ll also review the search landscape of your industry, including competitor analysis, so that we can help you to understand what it takes to beat the competition and rank your site.

We’ll review your historic performance and set out a complete SEO roadmap for the future, meaning you’ll be well-equipped to move forward with confidence and an understanding of not just the “how”, but also the “why”…rather than simply being left with a list of problems to fix.

The Brick Approach to SEO Audits

Our latest SEO Audit success stories
1

Discovery & Onboarding

The process begins with an introductory call, in which you’ll meet our team and take part in a detailed discovery session. This session brings us closer to your business, allowing us to gather all the information we need about you and letting us understand more about your goals and target audience. What’s more, we want to hear about any SEO struggles you may have encountered in the past, so we know what works for you and what doesn’t.

2

Auditing Phase

Once you’ve chosen us as a partner, we’ll ask you for the keys to your website’s tracking platforms. Don’t worry, we’ll take good care of them! We’ll start by auditing your website to identify any historical traffic trends, major issues, and clear barriers. We’ll also conduct some initial keyword research to better understand your industry and understand the search landscape.

3

Checking in

Once we’ve had a look under the hood, we’ll hold a meeting with you to share some of our initial findings and gain more context or insight from you. Then, it’s time to get down to the full research and strategy creation.

4

Blueprint Creation

Once you’ve given us the green light, we’ll move forward to writing up our full audit findings, as well as laying out what we like to call our ‘blueprints’ – the actionable changes that need to be made to on-site and off-site SEO activities in order to improve your rankings. Think of it as a handbook to success, and if you’re curious, you can scroll down this page to see what’s included in these blueprints.

5

Presentation Time

Our in-house SEO expert – who will have written your audit and blueprints document – will then present it to you in a detailed meeting, opening up the floor for discussion around our findings and suggested actions, giving you the chance to ask questions, dive further into our analysis and better understand the action plan we’ve cooked up.

6

Tracking & Analytics

There’s no guesswork in our work. We’ll set up and maintain accurate website tracking and analytics, monitoring the impact of our SEO strategy, tracking progress, and making informed decisions on what comes next. Not only does this mean you’ll receive regular, detailed reports that outline your website’s performance, but you’ll also ensure that any future SEO decisions are well informed.

7

Next Steps

Here, there’s the proverbial fork in the road.

If our audit is all you’re after, we can either pass on our documentation and let your in-house team take action, or we can offer SEO consultancy to aid with implementation. We can also offer an ongoing implementation retainer, meaning we’ll offer consultations on a longer-term basis to help you achieve your goals.

If you choose to develop a partnership with us, then after we’ve presented the audit to you, we’ll get to work rolling out the strategy and implementing every required step, meaning you can rest easy knowing your SEO is being handled and that you can focus on other areas of the business.

SEO Audit Case Studies

Our latest SEO Audit success stories

Included in our SEO Audit & Blueprints

We believe an SEO audit isn’t complete without a strategy, or what we like to call the ‘Blueprints’. Which is why every SEO audit we deliver includes them. We understand though that not every business needs the same from their SEO Audit which is why we work with you to decide on what deliverables will be most impactful to your business growth.

Audit

Audit

Onboarding and discovery workshops
Backlink profile and quality analysis
Competitor backlink profile and velocity analysis
Historical traffic trends and insights
Competitor analysis and comparison overview
In-depth SEO competitor strategy analysis
Website loading speed and performance analysis
Commercially valuable keyword research
Blog content keyword opportunity research
Internal link structure and error analysis
Meta data review and optimisation
Site structure and sitemap analysis
Keyword seasonality and impact analysis
Technical SEO audit (404s, errors, sitemap, and more.
Landing page content and structure analysis
Top navigation layout optimisation
Footer layout optimisation
About us page recommendations
Google Analytics and conversion tracking audit
Conversion tracking setup and improvement
Google Business Listing optimisation
Call-to-action (CTA) review
Schema markup audit and recommendations
 Strategy

Strategy

Technical SEO recommendations and implementation
Optimized Meta Titles, descriptions, and H1 rewrites
Comprehensive backlink strategy and seasonal trends
Blog content strategy with keyword research and clustering
Google Analytics, Tag Manager, and Looker Studio setup
Key page content layout and structure guidance
Ideal sitemap layout with new page recommendations
Detailed 6-month SEO activity roadmap
Future growth opportunities and long-term planning
SEO consultancy and training (if client-implemented)
Audit and strategy presentation with actionable insights

Why Choose Brick?

SEO Audits Delivered Differently
No stone Un-turned Approach
Every SEO audit we produce offers a “no-stone-unturned” deep dive of your website, exploring every aspect from technical performance to content and user experience.
Insightful & Actionable Document
With our audits being presented as full written documents, we can share our SEO experts detailed insights, rather than a “cold” checklist of errors. We’ll also include real, actionable instructions for implementing the optimisations, meaning you can proceed with confidence to make any necessary changes.
Growth Minded
No audit leaves our desks without being tied off with a finishing “ribbon” of ideas and plans for future growth. While the core audit will seek to identify errors and areas for improvements, we also want to draw your attention toward new opportunities for business growth with SEO, by providing insight into competitor activities and trends within your industry.
Work directly with experts
We don’t believe in operating with a hierarchy of middle men, which is why the SEO expert who handles your initial onboarding workshop is the very same expert who will explore your site, write your audit and deliver the final documentation and strategy. You can rest assured that the information you’re receiving is the full picture, delivered first-hand, without anything being “lost in translation” after being passed down a chain of different individuals.

FAQs

What is an SEO audit, and why is it important for my website?
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An SEO audit is a complete review of your website’s performance in search engines. It identifies issues that may be hindering your site’s visibility, such as technical errors, content gaps, and keyword optimisation problems. A thorough audit is essential, as it provides a roadmap for improving your site’s SEO, leading to better rankings, more traffic, and increased conversions.
How is your SEO audit different from others?
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Our SEO audits go beyond simply diagnosing issues. We provide a detailed strategy document that includes not just the “what” but also the “how” and “why.” Our audits include competitor analysis, industry search landscape reviews, and a complete SEO roadmap for future growth. This approach ensures you’re not just fixing problems, but also positioning your site for long-term success.
What does your SEO audit process involve?
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Our process begins with a discovery and onboarding session, where we learn about your business and goals. We then conduct an in-depth audit of your website, analysing everything from technical SEO to competitor strategies. After initial findings are shared, we create a detailed blueprint with actionable recommendations. Finally, we present the audit in a meeting, discussing the next steps and potential long-term strategies.
What’s included in your SEO audit?
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Our SEO audit includes a wide range of analyses such as backlink profile and quality analysis, keyword research, competitor strategy analysis, technical SEO audit, content structure review, and much more. We also provide a strategy component that includes recommendations for meta title optimization, backlink strategy, content layout, and a 6-month SEO roadmap.
How long does it take to complete an SEO audit?
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The time required for an SEO audit can vary depending on the complexity of your website and the depth of the analysis required. Typically, our comprehensive audits take between 2 to 4 weeks from the initial discovery session to the final presentation of findings and strategies.
What happens after the SEO audit is completed?
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After the audit is completed, you have several options. You can use the provided documentation to implement changes in-house, work with us on a consultancy basis to assist with implementation, or continue a partnership in which we handle the ongoing SEO strategy and implementation for you. We offer flexibility to meet your business needs.
Do you provide support after delivering the SEO audit?
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Yes, we offer continued support through SEO consultancy or ongoing implementation services. If you choose to work with us post-audit, we can help execute the recommended strategies and provide regular tracking, analytics, and strategy reviews to ensure that your website continues to improve in search rankings.

Our other SEO Services

More than a simple checklist, great SEO Audits set the foundation for great SEO strategies. Our comprehensive audits cover not just your website, but competitor sites too. We review competitor SEO strategies as well as industry search landscapes, letting our experts plot a tactical approach that drives real results.
SEO Audits
Identifying the types of links, the number required, and building a content marketing strategy to earn them is all part of our service. All the while keeping your SEO growth goals at the forefront.
Link Building
Ranking across different countries in different languages is vital for any business wanting to expand and maintain a global presence, and requires an expert approach for SEO to be successful. Our team offers localisation strategies to push your business to the next level, in both existing territories and new ones.
International SEO
SEO Consulting provides expert advice and strategic guidance to optimise your online presence. We empower internal teams by delivering a detailed audit and tailored SEO strategy. From there, we’ll support your team with execution, ensuring they have what they need to succeed.
SEO Consultancy
We’re ready to rank eCommerce sites, no matter what platform they’re built on. Sell more online with innovative, strategic approaches to our SEO that will beat out the competition and put your products in prime positions.
eCommerce SEO
Gaining press coverage for your business using innovative content campaigns based on topical and seasonal events with a focus on securing authoritative mentions and backlinks.
Digital PR

Ready to build your business with SEO Audits?

Let’s get talking today.
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