eCommerce SEO Agency

Grow your sales online with an experienced, specialist eCommerce SEO agency

eCommerce SEO Agency
Trusted by Clients, Proven by Reviews

What is eCommerce SEO?

Positioning your brand ahead of competitors when your customers are ready to buy

Online shopping has become a staple of the consumer’s lifestyle, but with so many online shops established – over 26.5 million worldwide – standing out from the crowd can feel like a tall order. At Brick Digital, we have a proven track record in helping eCommerce companies grow exponentially with SEO, improving the visibility of your online store, attracting more relevant traffic and, ultimately, driving you toward more sales.

If you’re ready to grow your sales across the UK or on an international scale, we might be the perfect match for you, as we have helped establish and grow numerous clients in various global markets. Don’t believe us? In 2023, Similarweb named our client The Wood Veneer Hub as the fastest growing Home and Garden site in the UK when judged solely on organic traffic growth.

eCommerce SEO Case Studies

Our latest success stories

Our eCommerce SEO Service

01

Bespoke SEO Strategy

We don’t work from templates, and we understand that no two businesses are the same. We’ll listen carefully to your needs, gaining detailed understanding of your products and intended target audience before developing a bespoke, scalable strategy that will fit your requirements.

02

Keyword Research

While we will endeavour to identify potential keywords used to describe your products, we’ll also research product use cases, and information-based keywords for blog content. This means that we’ll be able to seek out the most lucrative and relevant search terms, putting your online shop in front of the right audience.

03

Technical SEO & Development

We have extensive experience working on some of the main eCommerce platforms – Shopify, WordPress, Magento, WooCommerce and BigCommerce, to name a few. This means we’re ready and able to manage all your technical SEO areas, as well as planning, overseeing and facilitating developments.

04

Merchandising for SEO

Our unique approach to eCommerce SEO means we’ll consider the merchandising of your products when creating site navigation and internal linking. We optimise the order in which categories and products are presented to the users and search engines for SEO prioritisation and driving conversions to best-selling product ranges – all with the aim of selling more products.

05

On-page SEO

When it comes to your on-page SEO, we’ll leave no stone unturned. From suggesting edits to making them, writing and implementing new content and building out new pages where required. We’ll cover all aspects of your front- and back-end development to ensure your store is fully optimised for success.

06

Targeted Link-Building & Digital PR

You’ll benefit from our exceptional link-building and digital PR services for eCommerce, gaining links not only to your homepage, but also to specific category pages or products to help you beat competitors to the punch. We’ll make sure your name appears in relevant publications, reaching an audience most likely to convert.

07

Whole of Funnel SEO

We believe that the full customer journey – from seeking solutions to their problems to finally finding products that fit their needs – matters. Because of this, we work hard to ensure that your brand is in the SERPs at every stage of the funnel.

08

Conversion Tracking & Reporting

We maintain accurate website performance and conversion tracking, monitoring the impact of our SEO approaches, tracking progress, and making informed decisions on what comes next. You’ll receive regular, detailed reports outlining your website’s performance. We’ll also monitor conversion rates throughout the campaign, making sure our changes are having a positive impact.

The Brick Approach to eCommerce SEO

We audit everything about your website, competitor strategies and popular SEO practices of your industry. Then, we form our SEO blueprints that will see you outperform competitors and garner the results you want. From here we set out a roadmap of activities for 3-6 month periods, giving you a strong foundation to build from.

1

Understanding Your Business

Knowledge is power, and with your help, every SEO campaign we run begins with a “no-stone-unturned” deep dive of your business model and industry, as well as building an in-depth understanding of your unique business goals and needs. As well as your products, we want to understand your target market too.

2

On-site SEO

While we will always look after your on-site content on a monthly basis, it will also be our first port of call after the audit and roadmapping phase, ensuring that a solid foundation is in place before any other work commences. From there, we can manage all on-site aspects, from writing content to optimising category/collection pages and building topical content clusters to help your site rank.

3

Off-site SEO

Off-site, we’ll engage in consistent link-building and digital PR, working closely with your team to implement a strategy tailored toward helping you to achieve better rankings, whilst also focussing on getting high-value links that will grow awareness of both your brand and products. 

4

Tracking & Analytics

There’s no guesswork in our work. We maintain accurate website performance and conversion tracking, monitoring the impact of our SEO strategy, tracking progress, and making informed decisions on what comes next. You’ll receive regular, detailed reports that outline your website’s performance.

5

Strategy Review

Our quarterly reviews ensure your bespoke SEO strategies are leading you to the results you need, adjusting our approach and course, as needed, with the changing tides of SEO. As a valued client, you’ll be involved every step of the way.

6

Further Growth

We’ve achieved our goals, but why stop there? We’ll set out new roadmaps for growth, targeting more areas of the website, other services or new opportunities discovered whilst implementing our SEO methods.  We may even be able to suggest new product lines to for you to explore, based on anything we’ve identified whilst working on your campaigns – all of which falls under our involved, proactive approach to SEO growth.

Achieve your sales growth goals

Benefit from our years of experience growing domestic and International eCommerce brands
Sales Growth
Sales Growth
Gain more of what every business needs by increasing your exposure to new customer
Any Platform
Any Platform
We’ve worked with brands on all of the top eCommerce platforms
Experienced Team
Experienced Team
Partner with an agency with a proven track record of eCommerce success
Expansion
Expansion
Grow your product lines, or launch in new countries with our expert team
Sustainable Growth
Sustainable Growth
Drive sustainable SEO growth past ranking for
All In One
All In One
Allow us to manage every aspect of your eCommerce SEO growth from content to link building and more
Brand Awareness
Brand Awareness
Whether locally or globally, we make your brand seen in search

FAQs

What is eCommerce SEO, and how does it differ from regular SEO?
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eCommerce SEO focuses on optimising online stores to increase visibility in search engines, attract more traffic and drive sales. Unlike regular SEO, eCommerce SEO involves unique strategies, from optimising product pages and improving user experience to boosting your conversion rates, our eCommerce SEO is specifically designed to work for online retail.
How long does it take to see results from eCommerce SEO?
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SEO is a long-term, ongoing commitment, and it typically takes around 3 to 6 months to see significant improvements in your traffic and search engine rankings. That said, this can vary depending on your current website status, the competitiveness of your industry and the SEO strategies we work towards implementing.
Can you work with any eCommerce platform?
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Yes! Our team of experts have extensive experience working with all major eCommerce platforms, including Shopify, WordPress, Magento, WooCommerce, and BigCommerce. If you happen to be using a platform we’re not familiar with, you’ll find that we’re fast, eager and efficient learners.
What is included in your eCommerce SEO services?
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Our eCommerce SEO services include a bespoke SEO strategy, extensive keyword research, technical SEO and development, on-page optimisation, targeted link-building, digital PR, and conversion tracking. You can pick and choose what you’d like to focus on, or work on each area as part of a broader project. We also offer continuous performance monitoring and reporting to ensure ongoing success.
How do you measure the success of an eCommerce SEO campaign?
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Success is measured through various KPIs, including organic traffic growth, search engine ranking improvements, conversion rates, and overall sales generated from organic search. We provide regular, detailed reports that track these metrics and show how our strategies are impacting your business.
Can you help with international SEO for my eCommerce store?
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Absolutely! We specialise in international SEO and can help you rank across different countries and languages. Our team will develop a localisation strategy that targets the specific markets you want to enter or build on, ensuring your products reach the right audiences.
Why should I choose your agency over others for eCommerce SEO?
FAQ Arrow
We bring years of proven experience in growing domestic and international eCommerce brands. Our customised strategies are designed to meet your specific business needs, and we have a track record of success – which you’ll see from our case studies. We also offer a full-service approach, managing everything from content creation to link building, so you can focus on what’s important; your business.

Our other SEO Services

Ready to build your business with eCommerce SEO?

Let’s get talking today.
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