PPC Paid Search Marketing

Get more sales and high-quality leads from your paid media with our team of specialists.

PPC Paid Search Marketing
PPC with Brick Digital

PPC with Brick Digital

A specialist search marketing agency that delivers real business growth with effective paid strategies

Whether it’s text or dynamic search, shopping and display ads or even performance max, at Brick Digital we’re experts in search engine marketing. Our experienced team of specialists is able to deliver highly effective paid search campaigns, and we’ve worked with everyone from local service providers to multinational eCommerce brands. Unlike other agencies, our focus lies on complete conversions rather than clicks, impressions and other metrics, meaning any decisions or changes we make are carefully considered and designed to improve revenue, not just to boost your stats.

Our PPC services don’t stop at simply managing your Ads accounts. We’re constantly exploring ways to optimise your conversion rate and website user experience, ensuring you generate the best results possible. As Google accredited Adwords agency, our methods and results have been approved by the largest paid search platform in the world.

Our PPC Services

Drive clicks from your ideal customers across all search advertising platforms

PPC Success Stories

We celebrate our client’s success and get excited when we see our SEO, PPC, and Digital PR clients grow their team, expand their premises, or hit a big sales milestone. That’s why we’re always looking for new ways to drive growth for our clients by harnessing the power of search marketing.

Our PPC Process

Combining commercial knowledge with PPC expertise at every stage
1

Understanding Your Business

Knowledge is power, and with your help, every PPC campaign we run begins with a “no-stone-unturned” deep dive of your business model and industry, as well as building an in-depth understanding of your unique business goals and needs.

 

2

Audit & Setup

Armed with a full understanding of your business and goals, our next step is auditing your existing Ads account (if one exists), or developing a strategy based on our experience and your competitor’s PPC strategy. Then, we’ll set up all the required ads, including writing ad copy, creating graphics, and implementing Google Shopping feeds, meaning you’re all set.

3

Ongoing Monitoring & Optimisation

We’ll closely monitor your Ad account performance, testing new copy, fresh graphic creatives and exploring bidding strategies to continually improve their performance. We’ll perform regular A/B testing too, making sure you’re getting the best possible return on your investment.

 

4

Conversion Rate Optimisation

At the same time as optimising your ad account, we’ll also look at your landing pages, offering up design and content developments angled toward improving your conversion rates and overall user experience – helping you get the most from your spend.

5

Tracking & Analytics

We ensure accurate website performance and conversion tracking, giving us better insight into the impact of our SEO strategies while allowing us to track progress and make informed decisions around next steps. You’ll have access to this information too, meaning you can build your knowledge of your website’s performance.

6

Strategy Review

Our biannual reviews ensure your bespoke PPC strategies are leading you to the results you need, adjusting our approach and course, as needed, with the changing tides of PPC. As a valued client, you’ll be involved every step of the way.

Strategy-led PPC

Delivering the results that build your business
Brand Awareness
Brand Awareness
Whether locally or globally, we make your brand seen in search
Sales Growth
Sales Growth
Elevate your sales to new heights as your business grows
Quality Leads
Quality Leads
Drive highly relevant users to generate better quality leads
Search Authority
Search Authority
Conquer search engine results pages with your ads
Accurate Tracking
Accurate Tracking
Measure success with accurate conversion and user behaviour tracking
Profitable CPAs
Profitable CPAs
Achieve real, profitable Cost Per Acquisition with your PPC
Working with Brick
PPC Delivered Differently
Bespoke PPC strategies
We approach every paid search campaign differently, depending on your specific goals and type of business. Whether you have a specific location to target, or are looking to aggressively scale up and drive new customers across borders, we’ll tailor everything to suit, from the bottom upwards. This ensures you’re always getting the best results possible.
Revenue-first thinking
We don’t just target a list of keywords because they have search volume; our expert team will work with you to truly understand how PPC can be harnessed to drive revenue growth. Using this knowledge, we’ll identify the most lucrative opportunities to target – those most likely to drive conversions – meaning you’ll avoid misspent budgets.
A collaborative approach
Our collaborative approach sets us apart from other agencies. We’ll engage with you regularly, not just to present charts and graphs, but to discuss how our strategy is impacting your business, hear your ideas for the PPC campaign, explore adjustments to better impact sales figures, and any other insights or opportunities we’ve identified whilst working on your campaign.
Work directly with experts
Since we weren’t founded from a traditional agency background, we don’t see why there should be a layer of client services between our clients and the expert team doing the work. There are no middle men at Brick Digital, and you’ll always have direct, regular contact with the same PPC experts who are managing your strategies.

Paid Search Advertising FAQs

Do you help with conversion rate optimisation?
FAQ Arrow
Yes! Paid Search ads are only as good as the landing page or website that you send users to. Therefore our team will always review and suggest user experience changes for your landing pages to help improve the conversion rate and achieve your goals.
How regularly will I have contact with a PPC expert?
FAQ Arrow
Your dedicated PPC expert will be available via email during our working hours, and will hold a minimum of one meeting per month to report back on progress, your campaign performance, and openly discuss new ideas or insights that may be helpful.
Do you write ad copy and manage product data feeds?
FAQ Arrow
Our PPC services are end-to-end which means we handle everything from setting up new Google Ads accounts, to writing ad copy, to creating dynamic and static product data feeds for Google Shopping ads, plus more.
Are you a boutique PPC agency?
FAQ Arrow
Yes! We are a small, specialised team of search marketing experts which means we work closely together within our team and with you, to ensure that new ideas are actioned quickly and successfully.
How do you report, and how often?
FAQ Arrow
Our activities and insights reports are written by our team and sent out on a monthly basis, which we then review during our monthly meetings. On top of this you will have access to a custom performance dashboard to monitor key PPC and conversion metrics any time you like.

Ready to build your business with PPC?

Let’s get talking today.
Contact Arrow

    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.