Mo Link Building Case Study
How we delivered consistent, quality links that follow EEAT guidelines to give Mo increased brand visibility, tangible SEO benefits and elevate their SERP rankings.
Mo provides companies with the tools to build positive workplace cultures through recognition, rewards and engagement.
The Scope
The employee engagement software market had been seeing rising demand and fierce competition. Our client stood out with a people-first focus on everyday recognition, but faced challenges competing for high-intent keywords like “employee recognition software” against well-funded SaaS brands. The goal was to reach HR leaders and culture teams through meaningful, human-centered content.
Historically, Mo’s content had centred around product-led messaging and HR-specific keywords. While effective for self-promotion, this narrowed reach and limited link building opportunities with wider business and decision-maker audiences. This campaign marked a strategic shift toward thought leadership in everyday workplace wellbeing, as a means of targeting third party publications to share Mo’s knowledge and expertise.
The catalyst for this campaign was the opportunity to create evergreen, value-driven editorial content – in this case, an article titled “7 Subtle Ways to Make Your Company Culture Stand Out” – that would appeal to business-focused online publications, offer genuine value to their audiences, and secure natural, editorial backlinks to the client domain.
This approach supported thematic alignment with key conversations in company culture, everyday recognition, and employee wellbeing, as well as tapping into publications read by people-focused decision-makers such as founders, team leads, and culture champions within SMEs and growth-stage businesses. As a result, Mo saw SEO gains thanks to the evergreen, human-led content angles of employee experience and inclusive leadership, which attracted high-quality links over the course of the campaign.
“dofollow” backlinks achieved across 1 calendar month
Average Authority Score across placed sites
Average Organic Monthly Traffic across placed sites
