IQ Glass International manufacture, supply and install breath-taking glazing projects in the worlds most prestigious locations.
IQ Glass International are the international arm of UK based IQ Glass.
In order to reach a targeted audience of architects who design luxury homes in prestigious worldwide locations, IQ Glass International were looking for an SEO partner to aid the launch of their new website and provide a growth strategy into the future.
Aswell as driving new traffic to the website, their over-arching goal was to generate inbound leads.
We were aware that the biggest challenge for this campaign would be identifying the correct search terms and phrases to optimise the site for as their target audience was small and therefore keyword research tools would not be useful.
As their site was soft launched before engaging Brick Digital there was some very early Google Search Console data that showed us the queries that they had already received clicks for. These queries were longer than usual and showed 0 searches per month according to SEO tools.
Therefore we kicked off the SEO campaign by researching their target audience, competitors, and existing data to set out an SEO growth strategy for the future.
Using search queries from their Google Search Console we identified the structure of searches that their target audience was most likely to make based on what they had already appeared for. This enabled us to reverse engineer the searches queries and develop a target keyword list that would drive the most relevant users to the site.
With our keywords and strategy in place we began rolling out new pages according to our optimised sitemap with an ideal page layout that would drive on-page engagement.
Our team then created content and pages to target keywords specifying the different locations that IQ Glass International served. Again, there was very little keyword search volume history to help us but we based our decisions on experience and best practice.
As glass can be used for many different applications and building types we set out to create optimised landing pages for each of these, such as Villas, Beach houses, Hurrcane Resistant Glass, Glass Balcones and more.
Aswell as building optimised pages to rank for the key glass types and products that they offered, we also followed a case study optimisation strategy. This meant using an existing case study to rank for very specific product keywords, such as glass ‘swimming pool walls Marbella’. This strategy aids conversion too because users land on a page that visual presents what they are looking for in place at someone elses project.
Using our network of press and design blog contacts we created a content marketing campaign to gain highly authoritative and relevant backlinks. Their breathtaking photography from projects around the world helped us to create content that would attract a range of audiences, thereby generating new backlinks.
Month on Month growth in organic traffic
Relevant keywords driving traffic within months of site launch