Engineering Growth Through SEO
How we delivered top rankings and lead generation in an emerging industry.
Clade Engineering is an industry-leading heat pump & refrigeration solutions manufacturer.
The Scope
Clade Engineering were looking to make waves in the emerging heat pump industry and establish themselves as an authority in the space. To kickstart this they required an expert team to assist them in migrating to their new website without losing prior rankings and organic traffic.
They were also eager to build a reliable lead-generating search marketing strategy to help them grow sales into the future.
We managed the site migration from start to end to avoid any technical issues and the negative effects that can occur when launching a new site.
Next, we conducted an audit on their previous site performance, the performance of their competitors and their industry as a whole to gain a better understanding.
We then laid out a search marketing strategy across PPC and SEO designed to set them apart from competitors as the leading manufacturers of the hottest (and coolest) technology in the climate era.
We started with keyword research and competitor analysis to truly understand the relevant search terms for Clade’s business. These insights allowed us to outline a series of Search Engine Optimised service landing pages with bold trust signals and clear calls to action to increase conversions.
We then used the optimised pages that ranked well in Google as the focus of keyword targeting link building campaigns to increase Organic traffic. Using relevant trends and news topics like the rising cost of utilities to place Clade and heat pump technology at the heart of the solution, all the while earning valuable backlinks.
These pages also provided high conversion destinations for our PPC campaigns, which had benefited from our keyword research to target the right search terms, which were also included in our eye-catching ad copy.
We also outlined a content strategy from competitor analysis, creating numerous pages of supporting information that naturally rank well in Google, then added relevant internal links to the service landing pages. This helped to improve the rankings of these ‘money’ pages and drive conversions from users making early ‘top of the funnel’ searches.
The Clade Engineering website continues to grow year-on-year with new products, services and resources, supported by our onsite SEO, link building and PPC campaigns.
Organic traffic
Ranking search terms
in Google for highly relevant search terms
