01
Real questions answered by real SEO industry experts
We do not write about topics purely to chase rankings / organic visibility. Our subjects and articles come from real questions often asked by our clients. Our clients are often founders and in-house marketing teams. We also like to write content and share our opinions on real industry news and talking points. This includes LinkedIn talking points and recent Google updates. Our own team hits these questions by solving live problems on real campaigns. The substance of our articles comes from real work and real-time industry insights.
02
One of our SEO strategists writes the first draft
The first draft is written by a Senior member of our SEO team who lives and breathes SEO and client strategy.
They write using three things, in this order. First, our own client campaign data and what we have seen work across more than 100 businesses. Second, official documentation from the source itself, like Google Search Central, the Search Quality Rater Guidelines, and other trusted platforms/publications. Third, reputable independent research and studies. When we give a number or make a claim, we share transparently where it comes from and link to the source so you can check it for yourself. We use AI as a tool to support our work, the way any modern search team does, but the expertise, the examples and the final words are our team's own opinions and views.
03
A second expert checks it and adds further insight
Before any article goes live, a second member has an opportunity to quality check it and add a second layer of expertise when applicable. On the second preview, we check three things. Firstly, that the advice is right and not over-simplified to the point of being misleading. Secondly, anything we say about how Google or a platform behaves is current and fairly described. Lastly, any advice we share matches our findings based on real time client work, not just theory.
Our second team member has the option to send back the article for further editing. This may include asking for further evidence and clarification. Both experts must agree before any article goes live. This is the most important step in how we work. This is because we have removed the client services layer that most agencies put between you and the people executing real SEO strategies. the team member writing and checking our articles are real experts not proofreaders. The names of our team members who write and check each article will be transparently shown on each article.
04
We publish, review and periodically make fresh content updates to ensure ongoing accuracy
Each article shows who wrote it, who checked it, and the date it was last updated. The world of search changes constantly. Core updates land, features are deprecated, ranking signals shift, and best practices are rewritten more often in our field than almost any other. An article that was correct at publication can quickly become outdated. So we go back and review our advice on a regular basis. Typically, every 3 months. When applicable, our team updates the article to ensure real-time accuracy.
The Brick Digital Summer Social is one of the team’s most anticipated events of the year, and for good reason. Our philosophy is simple: it should be a genuinely social occasion, not a thinly veiled team-building exercise.
This year’s backdrop was The Shire Retreat: a former family farm turned wellness retreat, set across 150 acres of lakes, parkland, wellness facilities and restored farm buildings.
(We would like to take this opportunity to thank the wonderful staff at the Shire for their exceptional efforts to make our visit a memorable experience!)
Our day started with a hearty breakfast, then moved through guided yoga, a sound bath, a few rounds of tennis and a wild swim in the lake, before finishing with drinks by the fire pit. Work made a brief appearance – about an hour of company updates and a mind mapping session on our GEO processes – but the rest of the day was simply the team spending time together, doing things that had nothing to do with rankings or client calls.
Our social events are meant as a genuine, heart-felt “thank you” to the team for the hard work they put in all year round, not as a mechanism to squeeze more out of them. It usually does leave the office feeling a bit more energised in the weeks that follow, but that’s a side effect, not the reason we do it. Our philosophy is that company social events should be something to enjoy…rather than something to endure.
We took a few photos while we were out and about, so we’ll let them do the talking – but needless to say, the team was left feeling fully rejuvenated and looking forward to the Winter Social toward the end of the year!
Fancy joining us on a day like this? Take a look at our careers page for our latest job openings.
