Transforming your recruitment website with a bespoke SEO strategy
You’ve already got the team, the network and the know-how to place the right people in the right roles. But when it comes to visibility online, you’re competing with job boards, national agencies and even your own clients’ careers pages. That’s where SEO for recruitment agencies steps in, getting your agency in front of the people already searching for what you offer.
At Brick Digital, we work with recruiters who are tired of relying on outbound. Instead, we help turn your website into an inbound machine.
Cityscape Recruitment is a leading recruitment agency working with construction professionals, placing candidates in roles across London and throughout the UK. They wanted to rebuild their website from scratch, following best practice to create a future-proof structure, and needed an expert team to shape the structure, content and usability of the new site, then migrate to it without losing their existing rankings or organic traffic.
We audited their previous site, their competitors and the wider industry to understand the keywords and site structures that mattered, then laid out a scalable structure built for both SEO and usability with room to grow. Keyword research and competitor analysis shaped a series of optimised job, location, role and sector pages with bold trust signals and clear calls to action, while the homepage was optimised around a cluster of construction recruitment terms to rank for both head and long-tail searches. We managed the migration end to end to avoid the technical issues that can follow a new launch, and resolved legacy SEO problems that had been holding back the old site along the way. Cityscape had no expectations for organic growth, and were pleasantly surprised by the jump in rankings, traffic and enquiries shortly after launch, as you can see from our case study.
The results: 500+ new visitors per month after launch, 386 ranking search terms, and first-page Google rankings for all target ‘London’ search terms.
We conduct in-depth keyword research to uncover demand, identify ranking opportunities and discover high-converting terms. By understanding your niche with its roles, target industries and client base, we create a tailored and scalable SEO strategy that positions your agency for visibility attracting top candidates and quality employers.
We use data-driven research to identify keywords aligned with your recruitment services and audience needs, both job seekers and employers. By targeting industry terms, role-specific keywords and content-related searches, we help your site rank for high-value terms that attract the right candidates and clients.
Technical SEO makes your recruitment site faster, mobile-friendly and easier for users and search engines to navigate it. We optimise site structure, job listings and application forms to boost visibility, improve user experience and keep your agency competitive.
We fully optimise your on-page SEO by updating existing content, creating new copy and building pages where needed. From job listings to service pages, we align your site with SEO best practices to boost rankings, attract top talent and clients, and deliver a smooth user experience.
Our link-building and digital PR services earn high-quality backlinks to boost your site’s authority and rankings. We target your homepage and service pages, securing placements on industry-relevant sites to attract top candidates and employer clients.
We make sure your agency stays visible throughout the recruitment journey, initial awareness to final conversion. By targeting the right keywords and delivering tailored content, we position you where job seekers and employers need you most.
We track website performance and conversions to measure the impact of our SEO efforts. Monitoring key metrics ensures we attract candidates, generate leads, and increase applications. You’ll receive regular reports on progress, with ongoing monitoring to guarantee measurable results for your agency.
We audit your recruitment website, analyse competitors and review SEO trends to create a tailored SEO plan. This roadmap, spanning 3-6 months, sets a strong foundation to help your agency outperform competitors and attract candidates and employers.