Presentation Experts
Brick Digital
The Project
Presentation Experts are a London based specialist presentation design agency. We helped them to reach page 1 on the Google map listings in the London area - and - double the number of leads generated through their website with SEO and Paid Search.
THE SCOPE
Presentation Experts had an existing Adwords a campaign that needed optimisation and management, but they were also looking to build a long-term online presence that would make them more visible in the organic search results. As a niche design agency they needed to hold a strong online presence that would establish their authority within the industry.
THE APPROACH
Due to the design agency industry being highly saturated we used our bottom-up approach to reveal their most profitable clients and their decision making processes. From there we designed a fresh keyword list for both their SEO and Paid search campaign in order to target these types of clients. This approach also gave us the information we need to craft focussed content on their website that would reduce bounce rates and drive up traffic numbers.
TAKING ACTION
Organic SEO – Being a London based agency, for Presentation Experts we focussed on the local search results at the beginning as their previous clients had mostly come from this area. In order to build their overall online presence in the search results nationally we continue to produce thought-leading content for their blog which helps us to build relevant links and authority for the site. Through this we developed opportunities for the team to comment on general industry topics through guest posting on relevant sites gaining powerful links in return.
Paid Advertising – Working with their existing Google Adwords campaign we reviewed their past performance and started by eliminating keywords that were seen to waste budget. From here we created targeted landing pages to match their service types and deployed new keywords from our research that would drive traffic to these pages. Along with re-writing of their search advert text we continue to manage the Presentation Experts paid search campaign as their business evolves.