Increasing Pro Breeze's YoY Revenue in First 3 Months of SEO
Within the first 3 months of implementing our SEO strategy for Pro Breeze, we increased YoY purchases by +46% and revenue +88% during peak months.
How a targeted SEO strategy helped Pro Breeze capture high-intent buyers and boost peak-season revenue by 88%
The Scope
Pro Breeze wanted to increase their online presence for their entire product range across the UK, leading to increased online sales.
We conducted a comprehensive SEO Audit focused on strengthening Pro Breeze’s visibility for their most important products while opening up new opportunities across highly targeted searches. This meant refining how key collection pages were presented, improving the content and structure so users could quickly find what they needed, and making it easier for Google to understand the range of products on offer. We also introduced new collection pages to capture fast-growing search demand around specific types of dehumidifiers initially, before moving onto other product ranges. Together, these improvements helped Pro Breeze reach more ready-to-buy customers and build momentum quickly in the competitive landscape.
We began by carrying out a detailed review of Pro Breeze’s website performance, product categories, and existing search visibility. This included analysing how customers search for air treatment products, assessing intent across key terms, and comparing Pro Breeze’s position against leading competitors. From this, we identified where the brand already had strong authority and where valuable opportunities were being missed, particularly across mid and long-tail searches.
Rather than making wholesale changes, we prioritised high-impact improvements that would drive results quickly, such as refining key collection pages, improving on-page content to include key USPs, range information and user-centric FAQs, and strengthening internal linking between related products, blog posts and collection pages. At the same time, we developed a wider plan to expand Organic reach through new, strategically focused collection pages. This balanced approach allowed us to deliver immediate gains while building a foundation for sustainable long-term growth.
+88 percent YoY revenue during peak months
+46 percent YoY Organic purchases
+31 percent increase in Organic purchases vs 2023 (previously Pro Breeze’s highest-performing summer)
