Presentation Experts is a London based presentation design agency specialising in creating dynamic and eye-catching presentations for every industry.
Presentation Experts were seeking assistance to manage and optimise an existing Adwords campaign, whilst simultaneously hoping to build a stable online presence that would increase their visibility in organic search results. Being a niche design agency, a strong online presence would be required in order to establish their authority within the industry.
Given their location within the country capital, our focus for Presentation Experts began with the growth of their presence in local search results across London. Historically, many of their previous clients had been local to the area, but it was important to strengthen their local foundation before expanding to other territories.
Regarding their existing Google Adwords campaign, we reviewed past performance, with a view to systematically strip back on keywords that were deemed unprofitable, and building on new, more lucrative opportunities.
Due to the high saturation of the design agency industry, we used our “bottom-up” approach, first revealing their most profitable clients, as well as their decision making processes. From there, we designed a fresh keyword list for both their SEO and Paid search campaign in order to target similar audiences. This approach also gave us the information we needed to craft focussed content on their website, reducing bounce rates and driving up their traffic.
From this improved base, we were able to build a national online presence through the production of thought-leading blog content, enabling us to build relevant backlinks and authority for the site. This work has developed into consistent opportunities for the team to comment on general industry topics through guest posting on relevant sites, gaining powerful backlinks in return.
In tandem with this, we created targeted landing pages to match their service types, deploying new keywords from our research that would drive traffic to these pages. Along with re-writing their search advert text, we continue to manage the Presentation Experts paid search campaign as their business evolves.
Increase in Organic Traffic
Increase in Page 1 rankings
Increase in Leads Generated