#1 Rankings for Italian Kitchens in 3 Months
How Multiliving secured position 1 rankings for “Italian Kitchen” keywords and increased organic traffic by 21.5% in just 3 months.
How Multiliving secured position 1 rankings for “Italian Kitchen” keywords and increased organic traffic by 21.5% in just 3 months.
The Scope:
Although their website reflected the brand’s luxury aesthetic, it wasn’t attracting the right audience. Multiliving wanted to reach affluent London homeowners searching for bespoke Italian kitchen design and installation. They came to Brick Digital to help increase qualified enquiries, establish their reputation in high-end areas like Kensington and Knightsbridge, and turn visibility into real leads.
We began with a comprehensive local SEO audit to uncover missed opportunities and benchmark performance against key competitors. The data showed that search demand was highest for “Italian kitchen” + “designer” or “installation” terms, especially when paired with affluent London locations.
Our strategy focused on:
Rebuilding on-page SEO around those high-intent keywords.
Creating new location pages for priority postcodes.
Supporting visibility with a niche link building campaign to boost trust and authority.
To deliver results quickly, we built a 3-month SEO roadmap prioritising high-impact improvements first.
– On-site optimisation: Fixed technical errors, refined metadata, and introduced new page structures for stronger usability and keyword targeting.
– Content & conversion: Enhanced service page copy, added new calls-to-action, and introduced trust-building elements such as brand signals and product visuals.
– Location targeting: Created unique location pages for areas like Kensington, Knightsbridge, and Holland Park to capture high-value search intent.
– Link building: Secured backlinks from design and lifestyle publications to reinforce Multiliving’s authority in luxury home design.
This combined approach helped reposition Multiliving as London’s go-to Italian kitchen experts.
98% increase in organic clicks within three months
#1 Google rankings achieved for target search terms
Increase in search impressions
