Building Organic Authority for ElectrAssure in the B2B EV Charging Market
How SEO targeting commercial, fleet, eHGV and DC charging terms delivered a range of page 1 rankings and six-figure enquiries.
ElectrAssure delivers high-performance EV charging solutions for commercial fleets and large vehicles, trusted by enterprise and public sector operators across the UK.
The Scope
ElectrAssure approached Brick with a blank canvas of a website that had little to no organic visibility. Competing against larger household names, the brand needed a search strategy that would establish authority in the commercial EV charging space and convert qualified traffic into high-value leads. Early competitor analysis and keyword research revealed significant commercial opportunity around fleet and depot charging, heavy vehicle segments, and rapid DC charging. Previously, there had been no systematic SEO or content plan in place, so we built a fresh foundation to capture demand and drive measurable revenue.
We built a commercially focused SEO strategy grounded in market analysis and real buyer intent. A technical and content audit informed the on-site roadmap. Competitor and SERP research surfaced profitable themes: commercial fleet charging, eHGV and eTruck use cases, and DC rapid charging. From there, we prioritised service architectures, installation pages and comparison or FAQ formats that searchers use to shortlist suppliers. Link acquisition was targeted at sector-relevant publications to strengthen credibility and E-E-A-T. Tracking covered rankings, organic sessions, form submissions and deal value attributed to organic.
1) Research and planning
We mapped the landscape by analysing leading EV infrastructure providers and their content structures. Keyword research highlighted the strongest commercial opportunities across fleet, depot and logistics terms, alongside DC and rapid charger queries. This informed a 3 to 6 month roadmap with quick wins for early traction.
2) On-site optimisation
We rebuilt meta data, headings and internal linking to surface high-value pages. Technical foundations were tightened for crawlability and indexation. We aligned page templates to buyer journeys, ensuring each priority page answered procurement-critical questions and signposted next steps. This has helped us to talk to and attract enquiries from decision makers.
3) Content development
We created and refined pages focused on commercial installations and heavy vehicle use cases, including eHGV and eTruck charging. We added clear specifications, safety and uptime messaging, depot planning considerations, and funding or compliance notes to answer queries from all business functions involved in the specification process. FAQ and comparison blocks addressed evaluator queries that commonly appear during supplier selection.
4) Authority building
We secured relevant brand mentions and links from sector publications and guides to strengthen topical authority. We also supported inclusion in listicles and buyer roundups where ElectrAssure could credibly stand beside larger brands.
5) Measurement and iteration
We tracked target keyword groups, organic sessions and lead quality. Weekly checks guided micro-optimisations to headings, internal links and content depth, while monthly reviews expanded coverage into adjacent themes such as charger management and maintenance.
Organic traffic: from 0 to approximately 600 to 900 visits per month.
Rankings: multiple page 1 positions across priority terms, including position 1 for “ehgv charging” and a range of high-value “installation” keywords.
Competitive standing: now ranking independently alongside much larger household brands.
Commercial impact: multiple six-figure projects secured via new organic visibility and inbound enquiries.
