Generative engine optimisation that gets your brand recommended
When customers ask ChatGPT, Gemini or Google’s AI Overviews for a recommendation, the answer names a handful of brands. Our GEO services make sure yours is one of them.
Generative engine optimisation (GEO) is the work of shaping what AI platforms say when someone asks about your market. ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews don’t simply return a list of links. They write an answer, and that answer names the brands they trust.
GEO is another name for our AI SEO services. Whichever term you use, the work is the same, covering the sources AI platforms read, the way they understand your brand as an entity, and the citations that decide whether you’re recommended or left out.
As a specialist GEO agency, we work from the same principles as SEO: great content, genuine authority and signals of trust. Where GEO differs is in how platforms surface that information. Instead of ranking a list of pages, they draw on several sources and write a single answer, so your brand has to be clear and credible enough to be quoted within it.
Which is where Brick comes in.
Every AI answer is built from sources across the web. Some platforms search the web in real time, others draw on what they learned in training, and most do a bit of both. Either way, four core things shape whether your brand makes the answer.
AI platforms form a view of your brand from what’s written about it across the web. If that picture is thin, outdated or shaped by competitors, it shows up in every answer.
We call our approach controlling the narrative. Our in-house digital PR team earns mentions on the publications, industry sites and comparison articles AI platforms rely on. Each one is planned to reinforce the same message: what your brand does, who it serves and the category it belongs in.
Over time, those consistent signals change how AI platforms describe you. Your brand moves from being an occasional mention to the name they associate with your market, and the one they recommend first.
It’s the same audience-first approach we use in all our digital PR work, now aimed at the sources that shape AI answers.
Our generative AI SEO services cover every signal AI platforms use to choose a brand. Each campaign is built around the prompts your customers use, so the work goes where it will move recommendations, enquiries and sales.
We map which pages and publications AI platforms cite for your key prompts, and where your competitors are being referenced instead of you.
We test hundreds of real customer prompts across ChatGPT, Gemini, Perplexity and AI Overviews to see when your brand appears, and when it’s left out.
We align how your business is described across your site, profiles and the wider web, so AI platforms place you in the right category.
We add the structured data that helps AI platforms read your services, reviews, locations and expertise without guesswork.
We create pages and resources AI platforms want to quote: clear answers, original data and comparisons that earn a place in their responses.
Our PR team earns mentions on the sources AI platforms trust, each one reinforcing the story you want told about your brand.
We track how AI platforms describe you and correct outdated or inaccurate information at the source.
Monthly reporting on visibility, share of voice and sentiment for your priority prompts, alongside the AI referral traffic and enquiries it brings in.
Every GEO campaign is built around one question: does this help AI platforms understand who you are, what you offer and why you’re the right answer? Our framework works through five stages. The first one to two months lay the foundations; after that, the work follows the data.
We start with a discovery conversation about your customers and goals, then build a prompt list from real search data. Each prompt is grouped by intent, from early problem-solving questions to head-to-head comparisons, and agreed with you before anything is tracked.
We benchmark your visibility across AI platforms, check what they currently say about your brand and whether it’s accurate, and make sure AI crawlers can access and read your site.
We agree the priority theme with you, chosen for their commercial value and the gap to competitors. Then we study what AI platforms reward in your category and which of your pages they should be pointing to.
We close the gaps holding you back with content that answers your customers’ questions, including the features competitors mention and you don’t; outreach to the directories, publications and lists AI platforms trust; and guidance on reviews and your own channels.
Prompt visibility, AI referral traffic and competitor movement are reported alongside your SEO each month, and the roadmap shifts with what the data shows.
If you’re a company serious about growth, with big ambitions – let’s get talking today. An initial conversation with our team is all about understanding your business and identifying whether we can help you achieve your goals.
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“Brick Digital was instrumental in helping us with our client projects. Working alongside the Brick team they have designed and created SEO strategies for our client’s while we’ve developed the websites alongside. The results have been incredible with newly launched websites appearing in first page search results within a month.”
“In 11 years one of our biggest challenges is dealing with SEO experts. Brick Digital have gained our confidence and transitioned our website from obscure and outdated, to an enhanced look. There are a lot of Charlatans in this field and this team are not among them.”
“The team at Brick keeps us at the top of Google but most importantly, consistently sending large corporates in our direction that would otherwise be inaccessible.”
“Brick Digital has delivered innovative solutions and strategies that boost organic traffic, conversion rates, and lead generation. I’ve witnessed the Brick Digital team launch a website and scale it up to a few thousand organic visitors in a year or so. I’ve also seen them take over websites with existing traffic (c.20k monthly sessions) and drastically improve the conversion rates and lead generation. These types of results quickly prove ROI on the investment in their services.”
We came to Brick after a really difficult stretch, our old site wasn’t bringing in any new patients. Since the relaunch things have really turned around, we’re getting genuine new patients finding us online, even with fierce local competition. Reece and the team took the time to understand our business and some of our messaging constraints which mattered a lot to us as a clinic. Since working with Brick we have seen a measurable, positive difference to the business.
ElectrAssure partnered with Brick Digital in 2023 to strengthen our online presence and generate more leads through SEO. Before this, most of our opportunities came via referrals. Brick quickly identified the right keywords, optimised our site, and provided clear feedback. As a result, our monthly leads have grown from an average of 12 to over 60 — a transformational shift that continues to fuel new business opportunities.
Stay ahead in the digital landscape with AI-optimised search strategies. Complete the form below or contact us directly, and one of our GEO consultants will respond within 24 hours to discuss how we can help.
