LDMotorcycles.co.uk is an online only motorcycle clothing retailer. We helped them to reach page 1 on Google in a highly competitive market - and - generate a 437% return on their Adwords spend.
LDMotorcycles were looking to increase sales on their new website using paid advertising and organic search traffic. They understood the long-term benefit that a well optimised online presence would bring them in future, along with a near-term increase in revenues.
LDMotorcycles specialises in bringing never before seen products to market, which meant that they needed to rank higher for more competitive, broad keywords in order to let customers see the new products.
As the UK motorcycle online retail sector is highly competitive we worked with LDMotorcycles to understand their current customer profile, the buying habits and influencing factors of their customer journey. This helped us to craft an effective approach to achieving their goals, aiding our choice of profitable keywords, landing pages optimisation and competitor analysis.
Taking Action - Organic SEO
LDMotorcycles needed a sustainable plan of action that would yield results for years to come, which is why we worked on both their site’s technical optimisation, and their overall blogging content strategy. Alongside this we developed opportunities for the team to comment on general industry topics through guest posting on relevant sites gaining powerful links back to their site.
Taking Action - Paid Advertising
Google Shopping ads were the best option to produce the near term return that the team wanted as they allowed LDMotorcycles’ products to stand toe-to-toe with their competitors. With such a strongly price led market in motorcycle clothing, we worked to target the most profitable customer profiles and locations while maintaining a cost-per-click that returned healthy profits and new customers.