Sitemap Planning – With our list of target keywords at the ready we worked closely with the web designers to layout a sitemap and page structure for the new Makana website, that was not only user friendly, but also included all of the necessary pages that would help Google understand which search terms to display Makana Group for in the search results.
Content Creation – As part of our SEO setup service, and using all of our research and sitemap planning, we began writing the content for the Makana pages that would be the key traffic drivers. This meant the new Makana Group website would launch with expertly crafted content that appealed to not only Google, but also users, including Meta titles, Meta descriptions, URLs, and on-page content.
Local SEO – Despite Makana Groups national coverage, we focussed on a local approach to their SEO as the competition for national keywords meant that they would struggle to rank without a much larger SEO effort. Focussing on ranking them for ‘service + London’ keywords presented a much larger opportunity to rank quickly and drive new business inquiries. As with all of our SEO setups, the local SEO actions included setting up and properly optimising their Google business listing, building target area landing pages on their website complete with content, and building new locally relevant backlinks.
Launch Support & Reporting – When it was time to launch the new Makana Group website we provided full support to ensure it went smoothly and that all of our SEO work was double checked for quality and Google indexing. Following the launch we set up on-site tracking to allow us to report back to Makana Group on the success of the SEO setup and website launch. Within the first 6 months of the new site going live the follow results were seen.